‘Keep Track of Media Appearances to Bolster Credibility’ by John Chow
Chow says, “You’ve likely never heard of some of the most successful people on the Internet, just as you’ve likely never heard of some of the most successful business people in the offline world. These are the kind of people who miraculously work their magic and watch as millions of dollars coming pouring in through their front doors. Being rich and being famous don’t necessarily go hand-in-hand.
However, this can change dramatically based on the kind of business you are in. If you want to be a hugely successful actor in Hollywood, you certainly want everyone to know who you are. If you want to sign those huge multi-million dollar contracts to play in the NFL or NBA, then you want your name plastered on every sports page across the country. And if you want to be a hugely successful blogger who is highly recognized and respected in his or her field as an expert, then you want people to know you too”.
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