‘SEO considerations for discontinued products in ecommerce’ – ‘Econsultancy’ Blog
Paul Rogers says, “I was recently asked for advice on the best course of action for discontinued products for an ecommerce site and whether you should follow Google’s previous advice to let the pages 404.
I decided to write this piece up because it’s something that’s talked about a lot, but rarely written about. I’m half suggesting people to question bits of it, as it’s an area that is, in my opinion, pretty subjective.
In this specific scenario, the website was a very large fashion retailer, meaning that products are frequently discontinued (with no intention of bringing them back) at the end of each season”.
Comments are closed.
