Greg Finn says, “The insanely popular temporary photo and video sharing network Snapchat is on the verge of monetizing the service according to CEO Evan Spiegel. Since turning down Facebook’s roughly $3 billion dollar offer, the social network has been valued near $10 billion dollars, but has yet to capitalize through advertising.

According to the Wall Street Journal, the ads will be untargeted, disappearing ads, something that may be a challenge to advertisers. These ads will appear directly within the Snapchat Stories section, between photos and videos from users and won’t be targeted individually. The ads don’t have a set time release, but Mr. Speigel said that the ads would arrive “soon.””.

Snapchat’s New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements

Marketing Land

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