‘5 Sales Problems Marketers Get Blamed For’ – HubSpot
Eric Salerno says, “There are two types of companies: those that have a sales process operating smoothly, and those that have well, let’s just call them “sales problems.”
And let’s face it; if you have a “sales problem,” it’s probably the same one everyone else has: there are not enough deals getting done or enough products getting sold.
Are there other types of sales problems? Perhaps, but the simplest definition is whether revenue goals are being met or not.
Of course, if you’re part of, leading, or perhaps the only person on the sales team, it might be all too tempting to blame someone else (*cough* marketing *cough*) about the root of the problem”.
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