‘Blogging Metrics: What to Measure, How to Measure It, and How Often’ – HubSpot

John Bonini says, “Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you:

“I know this topic will do well.”

Sure it does. Sounds like me, too. Following intuition like this is fine — it’s only when it isn’tfollowed up with analysis that we find ourselves in trouble. It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience.

The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered”.

Blogging Metrics: What to Measure, How to Measure It, and How Often

HubSpot