Lara O’Reilly says, “Facebook, Twitter, Google, Yahoo, Microsoft, AOL and five other big names in digital media in the UK are rallying together next week as they bid to steal share of advertising dollars from TV broadcasters – by replicating the same tactic TV broadcasters use to sign huge “upfront” deals with advertisers.

They’re hoping to shift tens of millions in spending their way.

Next week the UK will host its first “Digital Upfronts”, a week-long event where digital media owners will tout their wares to advertisers and agencies in the hope of signing major deals”.

Facebook, Twitter And Google Are Banding Together To Steal Ad Money From Broadcast TV

Business Insider

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