Matt Asay says, “Most open source developers focus on writing great code and don’t bother marketing their project. Which is why most open-source projects fail. Utterly.

While it’s a convenient fiction to believe that open source is a meritocracy where the best code wins, it’s just that: fiction. As Apache Storm founder Nathan Marz writes in a recent blog post, solving an important project with useful code is only half the battle. It’s equally important—and sometimes more so—”to convince a significant number of people that your project is the best solution to their problem.””.

Open-Source Projects Need More Than Good Code—They Need Marketing

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