‘The Ultimate Guide to Hiring Effective Marketers’ – HubSpot
Eric Siu says, “Let’s play a game, you and I.
You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer.
Pretend that you’re now observing what he does.
On any given day, you’ll see Malcolm do a plethora of duties. He may be outlining a brand new campaign, or writing and editing copy for the company site. He might write a sales page or two, as well. If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics”.
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