Parry Malm says, “You know what one of my favourite feelings in the world is? 

Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing.

I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response.

That moment when the opens, clicks and conversions start showing up and you’re like, “I’m the king/queen of email!”

Yeah, I know you know that feeling too”.

Three ways most marketers screw up email subject line split tests

‘Econsultancy’ Blog

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