Pamella Neely says, “Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook’s organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels.

The chart below shows this all too clearly. Though the data in the chart ends at March of 2014, the trend it shows hasn’t shifted much. Hundreds of Facebook and Internet marketing experts have gone so far as to say that Facebook’s organic reach is rapidly approaching zero”.

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