Emily Everette says, “If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing certainly feels like the wave of the future; every day there are 10 more reasons to focus your time (and budget) on connecting socially to grow your business. It’s a common topic here on the OMI blog, where there are often tips for getting the most out of your social media marketing efforts.

But is social really earning its keep at your business? Is it your biggest traffic-pusher, your best lead-converter, your most effective sales-generator? If it is, that’s great. Yet for many businesses, this is just not the case, and without running the numbers, you’ll never know where you fall. Today, a robust social media presence is definitely a requirement for any business – we’re not arguing against that. But you should keep your marketing priorities in line with the ROI they bring you, regardless of what is newest or most on-trend in the marketing world“.

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

Business2Community.com

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