‘Oct 13 2014 Multiple marketing channels, one customer’ – ‘Experian Marketing Forward’ Blog
Craig Brockman says, “The following is a reprint of an article that was featured in The Internet Retailer “2015 Leading Vendors to the Top 1,000” where Experian Marketing Services ranked #1 for Email Marketing.
Whether it’s comparison shopping on their smartphone while running errands, exchanging opinions about a product on social media sites or reading blogs by product evangelists, today’s consumers have more control over the shopping journey than ever before. To effectively interact with and engage today’s consumers, retailers need a seamless, integrated cross-channel marketing strategy across all customer touch points.
Unlike multichannel marketing, which pushes a single message across multiple channels, cross-channel marketing is about making all customer channels work together through consistent, personalized messages”.
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