‘Ranked: 5 Spooky Commerce Subject Lines’ – ‘Website Magazine’ Article
Allison Howen says, “The 2014 holiday season is quickly approaching, but before retailers put the finishing touches on their Black Friday campaigns, there is another holiday that needs attention – Halloween.
Halloween is a holiday that is celebrated by many, with the National Retail Federation revealing that consumer spending is estimated to reach $7.4 billion on the holiday this year. To capitalize on this spending, many retailers are turning to the inbox as a way to grab consumers’ attention. One of the biggest challenges with email, however, is the subject line. This is because this small space can have a significant impact on consumers’ decisions to either open or delete a message”.
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