Olivia Dello Buono says, “Trying to keep up with the it-apps of the moment can be an overwhelming endeavor. And when every up-and-coming social network is being dubbed “the next Facebook”, it’s easy for a small business owner to feel spread too thin.

So how do you determine which social network is the right choice for your business? And furthermore, how do you integrate it with your email marketing efforts to grow your list and optimize conversions?

Cue Matt Jabs, founder of the sustainable living and do-it-yourself blog DIY Natural. With a collective social media following just shy of 40,000, he knows a thing or two about building a loyal following.

Social + Email: How One Small Biz Grew Their Email List To 80k (And Counting!)

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