‘Google’s ‘Rivalry’ With Amazon? It’s Complicated’ – ‘Mashable’
Seth Fiegerman says, “”Many people think our main competition is Bing or Yahoo,” Eric Schmidt, Google’s executive chairman, said this week in Berlin. “But, really, our biggest search competitor is Amazon.”
Schmidt likely intended to persuade a skeptical European audience that Google is not all powerful and faces more competition than some might assume. Even so, he offered the clearest comments yet on how Google views Amazon as a top competitor.
“People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon,” Schmidt continued in his speech. “They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users’ questions and searches, just as we are.””.
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