‘How five top UK ecommerce sites handle online returns’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Back in the distant past of 2012, our illustrious editor shared his 14 best practice tips for how ecommerce sites should handle online returns.
Upon reading the above linked article you’ll notice that very little in terms of best practice has changed in the intervening years.
The benefits of nailing customer returns are also still the same. Customer satisfaction leads to better retention and higher CLV.
However in the intervening two years since the above publication, how well have some of the top UK ecommerce sites presented their returns information? Let’s take a look”.
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