Adam Steinberg says, “With the rise of big data, the most effective marketers are constantly testing their assumptions and using a data driven-approach to optimize their marketing programs.

For many marketers, being data-driven starts with A/B testing. While A/B testing isn’t as sophisticated as multivariate analytics, it’s a simple way for marketers to drive immediate results. For example, one marketer attributed a $200 million gain to A/B testing.

While there are many sophisticated A/B testing products available for marketers to use, there are also several basic tests that marketers can run to generate results. Here are three quick ways to get started with A/B testing”.

3 Things Marketers Should Be Testing (But Probably Aren’t)

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