Braveen Kumar says, “MarketingProfs and the Content Marketing Institute have come together once more to conduct the 5th annual industry-wide survey of B2B content marketing. Comprised of 1,820 North American B2B marketers, these results present benchmarks, budgets, insights and trends for 2015.

Here are a few of the key takeaways from the report

  • If you want to be an effective content marketer, you need a documented strategy (not just a verbal one!)
  • 70% of B2B marketers are creating more content than a year ago.
  • Only 21% of content marketers say they’re successful at tracking ROI.
  • As far as marketing tactics go, Infographics had the greatest increase in usage from 51% to 62%.
  • LinkedIn is the most popular (and most effective) social media channel for B2B marketers“.

B2B Content Marketing Trends for 2015 [Infographic]

Business2Community.com

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