James McCormick says, “Salesforce’s proclaimed “Web and Mobile Analytics” capability of the newly launchedWave, the Salesforce Analytics Cloud may initially excite us digital analytics geeks. After all – disruptions by large vendors in the name of “Web Analytics” are few and far between now days.  However before placing SFDC on your digital analytics vendor shortlist you should consider that the capability:

  1. Is targeted at SFDCs existing marketing cloud customers.  It is built more as “light weight” analytics capability providing BI pros the ability to natively ingest web and mobile data into their SFDC instances.
  2. Will not replace existing enterprise systems. Salesforce claim it will “complement” existing enterprise digital analytics systems that do very much the same thing (i.e. collect, analyze and act on customer behavioral data) and more”.

Digital Analytics Pros: Wait Before Diving Into The Salesforce Wave

The Forrester Blog

Sharing is caring