Pete Prestipino says, “Google still dominates the digital ad space, but Bing (yes, Bing) has experienced some dramatic growth of late.

Online marketing firm The Search Agency published its State of Paid Search Report for Q3 2014 and the data it contains will most definitely surprise ‘Net professionals.

Bing saw a 55 percent increase in overall spend, while Google saw a 2 percent decrease year-over-year. So, what’s behind the Bing growth and the Google dip? The report indicated that it was due largely to an increase in Bing CPCs, which increased by 40 percent year over year (while Google’s have actually declined by 13 percent)”.

Overall Ad Spend at Google Dips as Bing Shows Growth

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