‘How To Use Email Effectively’ by John Chow
Chow says, “As you are getting your feet wet in SEO and PPC marketing, you are obviously on the ball with what is working for companies right now. On the other hand, you may have forgotten completely about email. Email is NOT going the way of postal service. On the other hand, I have met more people that are millionaires because they can run a good spam campaign over people I have met that successfully start online marketing. Now, I am no fan of spam, and do not advocate you start doing it, but I use it as an example as to how successful email can be to get in touch with your target audience. If people have given you their information, that means they WANT you to email them. They are EXPECTING it”.
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