‘Fun with Marketing Attribution Models’ – ‘Website Magazine’ Article
Pete Prestipino says, “The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a value to each event as a result. That offers a level of understanding about spend that is unmatched in the history of commerce and provides those willing to do the digital work an opportunity to influence individual shoppers and engage them on a level that drives them to the desired behavior – conversion“.
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