‘IBM Talks E-Commerce Fulfillment Trends’ – ‘Website Magazine’ Article
Amberly Dressler says, “Retailers with both e-commerce sites and traditional brick-and-mortar stores have their work cut out for them. “Omnichannel” is no longer a buzzword. Today, rather, it’s an expectation.
According to Forrester Research, 71 percent of consumers now expect to view in-store inventory online while another 50 percent expect to buy products online and pick up in-store. The bad news is that most retailers are unable to deliver this experience. The good news is there are, of course, solutions that can”.
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