Greg Sterling says, “Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year.

The numbers suggest full-year digital advertising spending of around $49 billion. Roughly 71 percent of revenue is concentrated at the top, within online ad sellers/networks.

Mobile and social advertising showed much more significant growth than digital advertising overall”.

Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]

Marketing Land

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