Matt Close & Maureen Blandford say, “Sales and marketing alignment means different things to different people.

The obvious goal is to get marketing and sales teams to agree on what constitutes qualified leads and form a relatively friction-free relationship in which everyone speaks the same language; however, the unfortunate reality is that intricacies specific to each effort require dedicated attention, and expected contention between the two divisions can prevent or delay progress.

What often occurs is that the sales team complains that the marketing team isn’t generating enough leads, while the marketing team complains that the sales team doesn’t follow up with the leads or put in enough effort to qualify them”.

How to Align Your Company’s Sales and Marketing Efforts in Eight Steps

MarketingProfs

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