‘Does Your Email Help or Hurt′ by Jay Baer
Baer says, “Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm?
The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand. Your relationship with any brand is never neutral. It’s either slightly positive, highly positive, slightly negative, highly negative, etc., and that every single interaction that you have with that brand increases your love for that brand or decreases your love for that brand”.
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