Ran Oelgiesser says, “A website is a necessity for any business. It introduces a product or service to a wide audience, extends the brand and authenticates its legitimacy. But, for the 25 million small businesses nationwide – it means even more. With the rise of Internet search, online reviews, social networks and online advertising, a small business’ website is its lifeblood. According to a study from Verisign, 89 percent of small businesses leveraging a website would recommend investing in a website to others within their industry to drive business success. Why? For most potential clients, the website is the ultimate destination, where they evaluate a company, and ultimately decide whether they want to contact the business, purchase a product or a service“.

Rethinking Small Business Websites

Website Magazine

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