Danny Sullivan says, “You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To explain this more, here’s our rundown on Fabric for the non-developer.

Twitter’s Pitch To Developers

“Hey developers! Want to make money? Want great content for your apps? A better way to deal with crashes? How about an easy way to sign-up new users?”

That was effectively Twitter’s pitch today, that it has a solution it hopes solves all of these things, a platform called Fabric, which it launched today”.

A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers

Marketing Land

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