‘Increase Results from Twitter: 10 Proven Tactics’ – ‘Web Marketing Today’ Article
Pamella Neely says, “Is your Twitter account neglected? Does it feel like an afterthought compared to your Facebook account?
If it does, you’re not alone. There are about 20 million brand pages for small businesses on Facebook, but only 4.5 million small business accounts on Twitter. If you compareadvertising rates for the two platforms, the difference gets even starker: About one million of those Facebook business pages have purchased advertising. Twitter has only a few thousand small business advertisers.
But despite the relatively low adoption rate, Twitter does very well in terms of effectiveness, compared to other social media platforms. Here’s how it compared to other social media channels in Content Marketing Institute’s 2015 B2C Content Marketing Trends Report“.
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