Martin Beck says, “Twitter’s move away from a strictly real-time feed became a bit more real late today.

The company announced that all users’ timelines will now include more than just tweets from people they follow. Twitter said the move comes after a successful test — a test that raised the hackles of many longtime users of the network — showing that most users liked seeing extra tweets in the mix.

Twitter product team member Trevor O’Brien explained in a blog post:

One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world”.

Official: Twitter Will Now Show You Tweets From People You Don’t Follow

Marketing Land

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