‘Email Marketing: Graphic design elements lift clickthrough 11.97%’ – ‘MarketingExperiments’ Blog

Joey Taravella has published a blog post about the impact of graphic design elements in marketing emails.

Taravella says, “Graphic design.

It is a phrase often thrown around without much thought. What does it actually mean to be a graphic designer, and what does that job title entail?

I graduated from the University of North Florida with a BFA and a concentration in graphic design and digital media. While in school, I worked for the school newspaper (The Spinnaker) where I started as an illustration artist, which led to a layout designer position and, eventually to art director.

Later, I helped transform this newspaper into a glossy magazine. This was a big transition because, generally speaking, photos and graphics need to be of a higher quality for a magazine than they need to be for newsprint. This transition also required an entirely new layout and art direction. The new magazine received Best in Show at the Associated Collegiate Press conference in New Orleans”.

Email Marketing: Graphic design elements lift clickthrough 11.97%

MarketingExperiments Blog