Ginny Soskey says, “Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever.

Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they startedrolling out a brand new mobile and web app called Inbox. Though it’s definitely not as drastic as the initial layout change, since the rollout has been slow, marketers have been wondering what makes Inbox different and how it will affect their day-to-day jobs”.

Google Unveils ‘Inbox,’ a New App to Change How You Manage Email

HubSpot

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