Greg Sterling says, “Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with families control more than 80 percent of household spending.

Women generally also tend to be more receptive to advertising and more likely to respond than men. That appears to hold true in mobile as well.

A new report from mobile advertising platform AppLovin found some meaningful mobile-behavioral differences between men and women (though not broken out by age) and by platform. The company says the report is based on “over a billion data-points from the month of July 2014.””.

Mobile Ads Report: Android Women Click More, iOS Women Spend More

Marketing Land

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