Ayaz Nanji says, “Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.

Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last.

Email marketing has been popular as well, with 31% of respondents saying they have spent more on the tactic this year.

Marketing channels with a significant decline in investment by retailers this year include: Display advertising (28% spent less), content marketing (28%), and paid search (24%)”.

Retail Marketers’ Top Digital Channels

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