‘The pros and cons of marketing automation’ – ‘Econsultancy’ Blog
Ben Davis says, “To some extent, the pros and cons of marketing automation are two sides of the same coin, similar to deciding whether to keep a boyfriend or girlfriend and writing ‘decisive’ in the ‘for’ column and ‘controlling’ in the ‘against’.
There’s definitely a feeling of ‘how far can we take this’ within marketing. What started out as triggered emails is fast turning into a conversation where machine learning pops up fairly often. Automation won’t just be about doing the grunt work of comms, it will also be about spotting trends and creating content.
Whether this day will come and how soon is up for debate. For now, I thought I’d set out clearly the pros and cons of marketing automation.”.
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