‘21 Ways to Improve Email Deliverability’ – ‘Web Marketing Today’ Article
Pamella Neely says, “Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check.
But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox.
One in six is a lot. What if one in six of your customer-service emails went missing, or one in six order confirmations? Even with all the other demands on your time, to track sales, to create more content, to manage your social media accounts, when one in six of your email messages is getting lost, it’s time to do something about it. Just cutting that rate in half, from one in six to one in twelve, will give your entire email marketing program a 10 percent lift”.
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