HubSpot Releases ‘How to Master Personalized Marketing’ Free Ebook
HubSpot has released a free ebook titled “How to Master Personalized Marketing”.
Erik Devaney says, “Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.
This antiquated, one-size-fits-all approach to marketing didn’t take into account who the target audience actually was. People weren’t seen as individuals — individuals with varying backgrounds, interests, and concerns. Instead, they were seen (and marketed to) as a single, homogeneous mass of potential customers”.
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