‘5 Creative Ways to Use Smart Content on Your Website’ – HubSpot
Dan Stasiewski says, “Data. Good marketers have already utilized it for email segmentation and automation. Providing that relevant, data-backed communication to users is what keeps open and click rates up and helps convert more leads to sales. But what about your website?
Today, three-quarters of internet users say they get frustrated when website content has nothing to do with their interests. And who wouldn’t be? When users share their information with you, the quid pro quo isn’t just the ebook they downloaded; it’s making sure all future offers are as relevant to that user as possible. If someone downloads an ebook, they should never see that offer again.
That’s a simple starting point for personalization through smart content: What you get is no longer what you see. However, a user that converts on your website should have his entire contact profile connected with his web experience“.
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