‘Four trends revealed by The Times membership pages’ – ‘Econsultancy’ Blog
Ben Davis says, “Not long ago I interviewed Beverley McIntyre, director of member services and support at News UK.
The extent to which a paywall has changed life at The Sun is quite remarkable. Last weekend, fingering Twitter, I saw that The Times and Sunday Times is offering a free iPad Mini to anyone taking out a premium subscription.
This intrigued me and I looked further at The Times member page, a more advanced product than The Sun when it comes to paywalls at News UK, having been in place for a while longer.
I saw a lot of features that I take to be trends in publishing strategy, customer support and web design”.
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