Vanessa Green says, “When I graduated from journalism school seven years ago, I never imagined I’d end up with a career in marketing.

But after working as an editor for four years, I was motivated to start writing content that wasn’t just ‘the stuff between the ads’.  I liked the idea of using language to educate and convince, and to see how it worked inside of a bigger sales process.

Having been in marketing now for three years, I’m constantly surprised at how much my experience as a journalist has informed my role as a content marketer”.

3 Journalism Techniques to Help Improve Your Content Marketing

HubSpot

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