‘B2B Content Marketing Trends for 2015 [Infographic]’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “What does the next year hold for B2B content marketing?
The following Uberflip infographic offers a glimpse at B2B content marketing’s future.
The infographic is based on MarketingProfs’ and Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends—North America report.
A whopping “70% of content marketers are creating more content than they did one year,” states the report. Unfortunately, only 21% say they are successful at tracking ROI.
The top five organizational goals for B2B content marketing are brand awareness (84%), lead generation (83%), engagement (81%), sales (75%), and lead nurturing (74%)”.
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