Baer says, “What do you want from social media today?

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right?

Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs”.

How to Write Better Content for Social Media

Jay Baer’s ‘Convince & Convert’ Blog

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