‘Post-Conversion CRO: Optimizing For Customer Retention’ – ‘Marketing Land’ Article
Tim Ash says, “The customer journey does not end when your visitor completes your desired action – and neither should your conversion optimization efforts.
It costs far more to get new customers than it does to retain the ones you already have, so it makes sense to plan for customer lifetime value and not just focus on the one-time transaction.
Right after the purchase is when customers tend to be most engaged with and receptive to your company. Use these techniques to amplify your brand, strengthen customer relationships and drive incremental sales”.
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