Ginny Marvin says, “A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail.

Search media spend on smartphones eclipsed that of tablet for the first time in Q3. Covario clients spent 18 percent of their search budgets on smartphones in Q3, compared to 15 percent on tablets. Desktop, though shrinking, still dominated with 67 percent spend share”.

Report: Mobile Grabbed One-Third Of Global Search Spend In Q3

Marketing Land

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