‘Twitter Touts Its Ability To Drive Holiday Sales’ – ‘Marketing Land’ Article
Martin Beck says, “Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste.
And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase decisions. The study, conducted for Twitter byDB5 Research, is obviously self-serving, but it’s still interesting data, pulled from 2,100 U.S. holiday shoppers aged 13 and above who were interviewed in August.
More than half of those surveyed said they used Twitter regularly and the survey found that “the Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. More than a third (34%) have already begun thinking about holiday shopping”.
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