‘Unlock Digital Roadblocks With Agile Marketing’ – ‘Marketing Land’ Article
Andy Lombard says, “A few months ago, I talked about the conundrum of digital marketing. While many marketers are enamored of its promise of spectacular brand impact, they often wind up losing money on their digital campaigns.
Instead of finding skyrocketing engagement and ROI, they encounter high development costs, delays and a communication breakdown between the creative team and developers.
More than a few marketers reached out to me after that article, asking for specific tactics on overcoming digital’s drawbacks. Well, as it happens, certain agile marketing practices are the perfect solution to digital challenges”.
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