‘3 Holiday E-Commerce Policies For A Merry Q4 [Infographic]’ – ‘Marketing Land’ Article
David Rakuc says, “Well, it’s here. Halloween has officially passed and Thanksgiving is only a few weeks away.
At this point, retailers should be well on their way to nailing down a solid holiday strategy. But here’s one area you may not have considered: the three policies that can make or break your customer’s confidence at checkout.
Shipping, delivery, and return policies often play second string to promotional and discount strategies, but they can be just as significant when it comes to influencing actual sales. Here are some actionable tips to apply before the holidays:
- Return Policy. Have a clearly marked return policy in cart and checkout.Customers are looking for your policy and, if you have it hidden, you need to change that”.
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