Annum Munir says, “Last night, I was up watching the latest season of New Girl via the Hulu Plus app on my Apple TV (full disclosure, this show rocks). Alas, I fell asleep before the episode was over, a sacrilegious act for a true fan.

In the morning, I rushed out the door feeling like a ghost with unfinished business. What happens next? What weird shenanigans did Jess (the main character) get into?

Then I got a push notification to quell my curiosity.

Hallelujah! Hulu granted my unuttered wish and gave me exactly what I wanted (to resume watching one of my favorite shows), when I wanted (after starting a new episode), and how I wanted (on-the-go)“.

4 Best Practices for Creating Captivating, Cross-Channel App Marketing Campaigns (Plus Examples!)

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