Allison Howen says, “Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives.

The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data, and will capture consumer intent signals and identify the products retailers should promote across both channels. For example, retailers will be able to identify the products that perform well on PLAs and create Rich Pins on Pinterest to better promote them via Kenshoo’s integration with DataPop’s OmniAds application. Moreover, the partnership enables retailers to view which products are popular on Pinterest but don’t have a strong presence in search PLAs. With this information, retailers can adjust PLA bidding, creative or ad copy to optimize the performance of their campaigns”.

Bridging the Data Between Search and Social

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