‘Check your list twice! Improve your email database’ – ‘Experian Marketing Forward’ Blog
Erin Haselk says, “Email is the top communication channel for retailers this holiday season and we at Experian Marketing Services are expecting our customers to send a lot of emails. However, to keep the email communication channel open, retailers need to be sure they are working with the best possible email database.
Sending to inactive subscribers or inaccurate email addresses can expose retailers to problems with sender reputation. This is the rating a given domain has with Internet Service Providers (ISPs), which can affect a sender’s ability to reach a subscriber’s inbox.
Since every ISP calculates sender reputation differently, it is important that retailers understand the top factors affecting sender reputation and work to prevent any errors”.
Comments are closed.
